RockResorts Starts An Innovative Program To Recycle Soap | RockResorts

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Carla Tracy / Carrie Mosner
Laura Davidson Public Relations
Kathryn Wohlschlaeger
RockResorts / Vail Resorts Hospitality

RockResorts Starts An Innovative Program To Recycle Soap

Broomfield, CO. — November 19, 2009 — High in the Colorado Rockies a life-saving necessity is making its way to the island nation of Haiti and abroad.
By partnering with Clean the World, Inc., RockResorts is collecting barely-used soap and shampoo from its collection of 8 hotels and enabling the Orlando charity to provide the much-needed supplies to needy people in homeless shelters and impoverished countries around the world.
Recently Clean the World delivered a shipment of 45,000 bars of soap to Cap Hatien, Haiti. Another 100,000 bars just arrived in Haiti, the poorest country of the western hemisphere, to be distributed in the upcoming days. Clean the World also distributes soap, shampoo, conditioner, lotion and bath gel to domestic homeless shelters. With the RockResorts partnership, Clean the World will begin distributing these necessities to Colorado homeless shelters as well.
3.5 million children die annually to acute respiratory illness and diarrheal disease. That’s approximately 9,000 children every single day. Clinical studies show that these deaths can be reduced by up to 65% with soap interventions and hand washing education. Incredibly, 1 million bars of soap are discarded into US landfills daily.
“We are very pleased to be working with RockResorts to help those that need it most,” said Managing Director of Clean the World, Paul Till. “Together with RockResorts, Clean the World will focus on saving our planet and saving lives worldwide. We anticipate many more distribution fronts in the near future, including planned soap interventions into Sri Lanka and the Philippines.”
The Need for Soap
Clinical studies by the World Health Organization and others show that the use of soap in hand washing reduces the incidence of diarrheal disease and acute respiratory illness which combined are the leading causes of death in children under the age of five. By providing soap to impoverished people Clean the World hopes to greatly reduce these deaths.
Sterilization Process and Distribution Efforts
The donated soap is processed by Clean the World in partnership with Central Care Mission in Orlando, Florida. Central Care Mission is a long-term men’s recovery home that takes homeless men off the streets, recovers them from addictions and changes their lives. At their recycling facility, Central Care Mission employees and volunteers clean the collected soap and sterilize it using a proprietary steaming process. The soap is then packaged for later distribution.
Primarily supported by the generous donations of individuals and corporations, Clean the World is recycling soap from hotels that would otherwise end up in landfills across the United States. The effort has a dual benefit of reduced waste and saving lives.
In addition to Haiti, Clean the World has distributed soap internationally to other missions and charitable organizations including the Floating Doctors, World Vision, Harvest Time International, and missions to Lesotho, South Africa and Freeport, Bahamas.
Domestically, the Salvation Army, Covenant House, STAR Family Center and about 15 other missions and shelters have received soap, shampoo, conditioner and lotion.
“RockResorts is proud to partner with Clean the World to help provide supplies to homeless shelters and impoverished countries around the world,” said Paul Toner, Senior Vice President and Chief Operating Officer of RockResorts and Vail Resorts Hospitality. “This partnership is a perfect complement to the RockResorts “ECHO” corporate social responsibility program, which aims to protect the environment, promote social responsibility and foster community engagement.”
For more information about this program or the other sustainable programs, visit WWW.ROCKRESORTS.COM or call 1-866-614-ROCK (7625). Follow RockResorts and Vail Resorts on Twitter: @RockResorts, @RockResortsNEWS and @VailResortsNEWS or Facebook:

About Clean the World Foundation, Inc.
An Orlando-based charitable organization, Clean the World Foundation, Inc. is committed to the prevention of illness and death caused by acute respiratory infection and diarrheal disease in countries across the globe. In an effort to prevent these needless deaths from occurring, Clean the World Foundation collects discarded soap and shampoo from hotels to be recycled and distributed these soap products along with appropriate educational materials to domestic homeless shelters and impoverished countries worldwide. With the donations of these discarded soap and shampoo products, Clean the World Foundation is a step closer to reaching their goal of preventing the millions of lives lost each year — and they’re doing it one bar of soap at a time. Clean the World Foundation, Inc is a non-profit, 501(c)(3) tax-exempt charitable organization.

About RockResorts®
RockResorts, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; One Ski Hill Place in Breckenridge, Colo.; and Half Moon in Rose Hall, Jamaica. 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is and consumer website is
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