RockResorts Announces "Slopes To Seas"
Company Introduces Guest Loyalty Package to Correspond with New Resort Openings
Broomfield, Colo. — October 7, 2009 —
As RockResorts announces expansion plans with new hotels opening in Breckenridge
and the Dominican Republic
in 2010, the company is introducing a new guest incentive opportunity to reward travelers who decide to experience RockResorts in several destinations. The “Slopes to Seas” package entitles guests staying at a RockResort property after November 20, 2009, 20 percent off a second stay at any RockResort for the next year plus additional discounts during the visit.
In addition to a 20 percent discount, “Slopes to Seas” guests will also receive a loyalty card granting the following discounts during the second stay:
“We are excited to launch the new ‘Slopes to Seas’ package,” said Paul Toner, Senior Vice President and Chief Operating Officer of RockResorts and Vail Resorts Hospitality. “Our company prides itself on offering guests extraordinary resorts and exceptional experiences. As we grow into different parts of the world, this package will allow our guests to enjoy our new RockResorts destinations.”
The addition of three new properties in 2010 brings the collection of RockResorts to eleven. Located in some of the most iconic locations in the world, ranging from Vail, Beaver Creek, Aspen, Jackson Hole, Santa Fe, St. Lucia, with Breckenridge, Miami and the Dominican Republic (opening 2010), there is no better way to experience the authenticity of a destination than with RockResorts.
, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; One Ski Hill Place in Breckenridge, Colo.; and Half Moon in Rose Hall, Jamaica. www.rockresorts.com
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com
and consumer website is www.snow.com
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