RockResorts Taps into Next Environmental Program with “Water on the Rocks”
Resort Company Becomes a Leader for Eliminating Bottled Water in Operations
Broomfield, Colo. – March 15, 2010 –
Known as an environmental leader in the industry, RockResorts and Vail Resorts Hospitality are tapping into a new program, “Water on the Rocks,” to eliminate nearly all plastic water bottles in guest operations. RockResorts properties from Vail to St. Lucia and Vail Resorts Hospitality properties in all four Colorado mountain resorts - Vail, Keystone, Breckenridge, and Beaver Creek - are expecting to save an estimated 640,000 plastic water bottles from the waste stream thanks to the “Water on the Rocks” program, which eliminates plastic water bottles from guest rooms and offers hotel guests reusable water bottles with refilling stations.
As part of “Water on the Rocks,” two pre-filled glass bottles are placed in each guest room daily and refreshed as needed during daily housekeeping or by request. These bottles are sanitized and replaced each night with filtered water as needed. Guests on the go will also have the option to purchase stylish, reusable RockResorts logoed water bottles (BPA-free plastic or stainless steel) for $4 at hotel front desks or spas that can be refilled at water refilling locations around each property. In many resort locations, guests will be treated to filtered flavored water (such as cucumber or lemon).
The program was designed by the RockResorts “Tap Force” to eliminate 99 percent of plastic water bottles in both guest rooms and food and beverage operations. “Water on the Rocks” is part of RockResorts Echo, which is the company’s corporate stewardship program and also includes employee volunteerism, charitable giving and other environmental initiatives, such as:
- A companywide sustainable cuisine program called Appetite for Life
- A green guest rooms program
- A voluntary guest donation program that benefits local conservation efforts
- The introduction of green weddings and meetings.
- Plus, other initiatives like energy conservation and one of the country’s largest forest health restoration project with the Forest Service and volunteer groups.
New glass refillable guest room bottles at The Pines Lodge, A RockResort, in Beaver Creek, Colo. are part of the new “Water on the Rocks” program at RockResorts from the Rocky Mountains to the beaches of St. Lucia. Photo: Jack Affleck. www.RockResorts.com
According to Julie Klein, director of environmental affairs for Vail Resorts Hospitality, national recycling rates indicate that less than 20 percent of plastic bottles are recycled each year across the country. “Although RockResorts supports guest room and resort-wide recycling programs, we felt as if we needed to do more,“ she said. “We are proud to take a leadership position in launching our ‘Water on the Rocks’ program at all of our hotel properties over a period of time with the goal of eliminating nearly all disposable plastic water bottles.”
“Our guests visit RockResort properties to enjoy the iconic natural settings from the beaches of St. Lucia to the legendary Back Bowls of Vail,” said Paul Toner, senior vice president & chief operating officer of RockResorts and Vail Resorts Hospitality. “Ensuring that our guests feel good while visiting our resorts includes staying properly hydrated. Quality and convenience for our guests is paramount and this program balances our commitment to providing excellent guest service with conserving natural resources and reducing our environmental footprint. We hope that as a company, our efforts will set an example within the industry and become a win-win for all.”
According to Klein, by eliminating 640,000 plastic bottles from resort operations, the program will save nearly 4,000 barrels of oil that would be required to manufacture and ship the plastic bottles.
, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; One Ski Hill Place in Breckenridge, Colo.; and Half Moon in Rose Hall, Jamaica. www.rockresorts.com
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com
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