Broomfield, Colo. – August 26, 2010 – Weddings are personal, so shouldn’t the planning be personalized? RockResorts
and Vail Resorts Hospitality
, announce the launch of Iconic Weddings
). This new program and online resource is the newest wedding planning program and tool for bridal couples, wedding planners, friends and family to find everything in just one stop – and a few clicks. As one of the first hospitality companies to collectively create a wedding planning program with a comprehensive site that offers destination comparison information, tools and contacts in one space, Vail Resorts and RockResorts, are making it easy for couples to plan a personalized destination wedding – from the Caribbean to Colorado to Lake Tahoe and Santa Fe.
Iconic Weddings features a dedicated Iconic Weddings Specialist and online tools to help couples and their loved ones assist in wedding day details, bachelor/ette parties, honeymoons, anniversary trips and scheduling area activities, by doing the research and fine tuning options based on the personal preferences chosen. Couples can select from various categories online including Geography, Scenery, Wedding Options/Types, venues options and Itinerary Activities. The results from the selections in these categories and guidance from the Iconic Weddings specialist allows couples to determine what is available in their price range and their wedding wishes – everything from guest transportation, accommodations, skiing to scuba diving and details of the wedding day reception.
After viewing any and all event options on the site and gathering ideas from the real-life wedding stories in the “Get Inspired”
section, couples can speak to or meet with the Iconic Weddings specialist who has a wide breadth of knowledge about all the Vail Resorts destinations. From a grand mountaintop wedding in Vail for 400 people to an intimate ceremony on the beach in St. Lucia, the Iconic Weddings specialist will work with the couple to assess their needs and come up with a venue for the ceremony, reception, rehearsal dinner, spa services and more to make the couple feel that the ceremony is “so them.” Once the destination and venues are chosen, the specialist hands the couple over to the destination manager who will take care of the details and finishing touches.
With RockResorts and other Vail Resorts Hospitality choices in iconic locations from Santa Fe to St. Lucia and five Vail Resorts mountain destinations in Colorado and California, the company is a natural choice for destination weddings, bridal party events
, rehearsal dinners, honeymoons
and more. From choosing the awe-inspiring venue and customized details to organic cuisine and activities, groups booked through Iconic Weddings can better plan and enjoy the wedding festivities.
Paul Toner, Sr. Vice President/COO of RockResorts and Vail Resorts Hospitality stated, “Our goal for launching our Iconic Weddings program is simple: We want our guests to focus on creating memories that will last a lifetime instead of spending all of their time and energy on the actual planning of their celebratory event. We understand how important a wedding or honeymoon or bridal party event is - It’s a milestone. We feel as if our new Iconic Weddings program and web site gives the couples and their families the help, tools and resources to conveniently plan an event that fits them – that fits their budget, their personality and even their dreams.”
In addition to the customization tools on IconicWeddings.com, couples have the opportunity to explore various package offers across the RockResorts / Vail Resorts collection.
For example, couples who book an Iconic Wedding* receive the “Honeymoon On Us
” offer which is a complimentary four-night/five-day honeymoon at any other RockResorts or Vail Resorts property of their choice (*the cost of the wedding must reach a catering minimum of $25,000).
RockResorts and Vail Resorts also offer the opportunity to arrange weddings and events that will incorporate sustainable practices in every facet of a group’s experience. These elements include sustainable/organic food and beverage options, environmentally friendly sustainable decor, recycling, providing access to community-based volunteer projects in the surrounding region for family and guests and transportation options to minimize travel impacts. The venues will work with bridal parties to integrate more personal sustainability practices in their special occasion without sacrificing their original vision.
In addition, there will be an array of Wedding Experience packages including bachelor/bachelorette, bridal shower, honeymoon, anniversary and more.
RockResorts®, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas®, renowned golf courses all certified within the Audubon Cooperative Sanctuary program, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; Hotel Jerome in Aspen, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; La Posada de Santa Fe Resort & Spa in Santa Fe, N.M.; Snake River Lodge & Spa™ in Jackson Hole, Wyo.; and The Landings St. Lucia, Rodney Bay, St. Lucia. RockResorts grand openings include: One Ski Hill Place in Breckenridge, Colo. (June, 2010); Tempo Miami in Miami, Fla. (2010); Balcones del Atlántico, Las Terrenas, Dominican Republic (2010); and future RockResorts include: The Mansfield Inn at Stowe in Stowe, Vt., Rum Cay Resort Marina, The Bahamas; and the Third Turtle Club & Spa, Turks and Caicos.
About Vail Resorts
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado, the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada, and the Grand Teton Lodge Company in Jackson Hole, Wyo. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties across the United States and in the Caribbean. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.