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Flash Sale Preview: RockResorts Announces Social Media Happy Hour For Florida/Caribbean | RockResorts


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07/29/2011

Flash Sale Preview: RockResorts Announces Social Media Happy Hour For Florida/Caribbean

 Thursday “Happy Hour” just got a bit more tropical for Twitter users and Facebook fans thirsty for travel deals. RockResorts’ Coastal Collection properties in Florida, The Caribbean and Costa Rica are announcing a weekly “Goin’ Coastal Happy Hour” exclusively for social media friends. Follow the collection on Twitter, www.twitter.com/CoastalRocks or www.twitter.com/RockResortsNEWS and Facebook, www.facebook.com/RockResorts.

How it works:
Each Thursday beginning August 4, from 5:00pm-6:00pm EST, a link to a special website will be posted on Twitter and Facebook, which will direct guests to that week’s Happy Hour special.

Each week, one RockResorts Coastal Collection property will feature a discounted room rate – up to 50 percent (a guaranteed lowest rate for the Happy Hour designated travel time period). Travelers will have up until 11:59pm EST to book the offer on Thursdays, but the link will only be announced/shared from between 5:00pm-6:00pm EST on Twitter and Facebook. To get a little jump on the offers however, email HappyHour@RockResorts.com to receive a link to that day’s Goin Coastal Happy Hour the morning of the sale.

The featured ‘Happy Hour Sale’ property will be announced via social media on Wednesday, the day before each sale. Properties taking part in the promotion include:
So grab some friends, raise your glass to savings and don’t miss the Goin’ Coastal Happy Hour. Monitor RockResorts and Coastal Collection’s Twitter and Facebook accounts for more information and teasers on the sale. For more on these properties themselves, visit www.rockresorts.com/CoastalCollection

About RockResorts®
RockResorts, a wholly owned subsidiary of Vail Resorts, owns and operates luxury resorts that offer casually elegant accommodations, lavish RockResorts Spas, renowned golf courses, award-winning dining and a variety of exciting outdoor adventures. The RockResorts collection includes The Arrabelle at Vail Square and The Lodge at Vail in Vail, Colo.; The Osprey at Beaver Creek and The Pines Lodge in Beaver Creek, Colo.; One Ski Hill Place in Breckenridge, Colo.; and Half Moon in Rose Hall, Jamaica. www.rockresorts.com 
 
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. The Company’s subsidiaries operate nine world-class mountain resorts and three urban ski areas, including Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Perisher in Australia; Afton Alps in Minnesota, Mt. Brighton in Michigan and Wilmot Mountain in Wisconsin. The Company owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com
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